April 19

She needed a hero so that’s what she became

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Benefit and Skin and Threads partner to help Australian women and girls reach their full potential

Benefit Australia and apparel brand Skin and Threads have collaborated to design a limited edition ‘HERO’ t-shirt for Benefit’s global philanthropy program Bold Is Beautiful, that supports local charities for women and girls. The two brands have come together with a simple mission, which is the belief that with that right support and encouragement, every girl has the power to reach her full potential and become her own super hero.

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Since 1976, Benefit has been championing the passions and independence of women everywhere. This is most powerfully expressed through its Bold is Beautiful program, now four years old and across 19 countries. Every May, Benefit Australia donates 100% of profits from its brow wax services at Benefit BrowBars in Myer to three local charities: Fitted For Work, Sister 2 Sister and Look Good Feel Better.

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This year, Benefit’s rich brand heritage of spirit, strength and sisterhood is extended through its collaboration with Skin and Threads, a premium clothing brand built on the principle that simple elegant design is the building blocks of any wardrobe.

Together the teams designed a high-quality HERO t-shirt to be sold nationally as part of the May campaign. 100% of the profits will be donated to the Bold is Beautiful partner charities, raising even more funds to provide resources and opportunities to Australian women, affecting change in their local communities.

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The inspiration came from strong women everywhere. Head designer from Skin and Threads Penny Cohen says “In finding the right design for the tee - we wanted to keep the message short and on point. With such great energy around feminism at this time throughout the world, we wanted to express how powerful women can be - be a woman, be a feminist and in the words of Wonder Woman be a HERO.”

The Benefit x Skin and Threads HERO t-shirt will be available throughout May 2018 while stocks last. It retails for $49 and can be purchased at Myer Benefit BrowBars nationally, at Skin and Threads counters in Myer Sydney City, Myer Melbourne City, the Emporium Skin and Threads boutique and online at 100% of profits from the t-shirt and Benefit’s brow wax services in May will go towards supporting local charity partners; Look Good Feel Better, Fitted For Work and Sister 2 Sister.

Since the launch of Bold Is Beautiful in 2015, Benefit have raised and donated $600,000 in Australia and over $11 million dollars (USD) globally. A brow-raising feat!

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